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Two world views
Why are conservatives against environmentalism, feminism, support for social programs and the progressive tax and why are liberals in favor of it?
Why do the beliefs of conservatives and liberals puzzle each other?
Why did conservatives and liberals choose different topics to talk about and use different
words to discuss those topics?
Why do some words have different meanings for conservatives and liberals?
Political perspectives come from our systems of moral concepts
Our moral thinking is based on metaphorical thinking and our ideas of well-being.
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Success is a reward for obedience and self-discipline.
Success is moral.
The world needs to be nurturing and respond positively to nurturing to create the "right kind of people." We need to make the world a place that will welcome nurturing humans and this begins with raising children.
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If you would like to listen to George Lakoff explain this in his words you can go to this link to hear him speak on the subject Lakoff on Moral Politcs.